Lifelong Online Retail Pvt Ltd J316

Description

Lifelong Online, one of the fastest growing Indian consumer durables start-ups has been able to disrupt the category, largely occupied by big brands, a traditional distribution model and barely any innovation. Lifelong Online started with the ambition to be a customer backward brand, deeply understanding customer pain points to innovate on products, focus on a very lean supply chain, deploy targeted marketing strategies, and distribute through a direct-to-customer model, all of which created very strong products and efficiencies in pricing that he wanted to pass back on to the customer.